Learning The Secrets About Homes
Whether you’re a house buyer or seller, you’ll probably seek the help of a real estate agent. But how do you choose a good one? You’re going to find realtors, plain real estate agents, some will be full-time and others part-time, and maybe even friends and relatives who are in the trade. Whom should you work with?
Without a doubt, the real estate selling practice of putting a For Sale sign in the front yard, getting the property on the MLS (Multiple Listing Service) and just waiting for interested buyers to call, is buried in the past. For sellers, that means finding an agent who is proactive and adept with technology. Since buyers often start online nowadays, photos have to be professional quality and the description catchy and heavy in detail. Very importantly, choose an agent who’s got some social medial marketing muscle. These days, this is where most of the action is, and you don’t want to miss it.
On the other hand, if you’re looking for a buyer’s agent, consider your prospect’s track record for closing deals. Real estate agents usually sell about four homes within a year. Say you’re thinking of buying a home, and you represent one-fourth of the agent’s annual income. Think they would actually push for your best interest, or would they stop at nothing just to close that deal?
While a typical agent will simply scan the MLS for homes, great ones will actually seek out properties that haven’t even been listed. They will call homeowners in your desired neighborhood or even embark on a direct mail campaign targeted to that area.
Realtors vs. Real Estate Agents
Whether you’re a buyer or a seller, it’s important to know the difference between Realtors and real estate agents. First and foremost, a real estate agent may or may not be a Realtor at the same time.
“Realtor” is the National Association of Realtors’ registered trademark. Thus, its use is exclusive to NAR members. who pledge to abide by the association’s code of ethics.
Pros usually recommend interviewing at least three agents before deciding on one. People usually talk to one and proceed, and that is quite risky. References are also important so make sure you ask your prospects for some. Have them tell you how they intend to find you the right home or the right buyer for your property.
Lastly, pay attention to the type of response you get from the agent on your first inquiry. That is probably the way it will go for the rest of your business relationship.