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Cross promotion is a great way to get targeted traffic to your website without paying for it. Normally, attorneys, spend between $ 45.00 and .000 per click on Google, and some keywords were over $300 per click . You can expect this to see this increase as more law firms increase their ad spend online.
There are many ways in which you can drive more traffic to your site without investing a lot of time and money. Blogging, and social media are a couple of ways to do so. The the only downside is that building an audience does take time and consistency.
With cross-promotion, you can reach new and relevant audiences with the right partnerships. Read on to find ways in which you can utilize it to drive traffic and business.
Cross Promotion Explained
In simple terms, cross-promotion, refers to the formation of strategic partnerships with relevant organisations or people who share similar audiences. They will promote your service to their audience, and you also promote their service to your audience. For example, if you have a bankruptcy practice that targets Gen Xers and Millennials, you can partner with a credit counseling service which targets the same audiences to promote each other’s services. The the goal here is to complement each other’s services and not compete against and that you share a typical target market demographics.
In order to make cross marketing work, you need to find the right strategic partner. If, for example, you are a cyber law firm like Revision Legal internet lawyers, and you are looking for a cross-promotion partner, there are many options that you can consider. For example, you can partner with software companies that cater to e-commerce companies or NGOs that are concerned about internet privacy rights.
Cross Promotion Techniques
When you have a clue of who you wish to be your cross promotion partner, it is time to come up with ways you can best help each other. When it comes to driving traffic to your cyber law firm, here are a few tactics that can work online.
Email marketing offers you with the first platform to cross promote your content. You can easily slip cross-promotional content into your newsletters depending on how your emails are designed.
It is important to have a call to action in newsletters when you do cross promote between institutions. You want to tell the new audience that you are ready to assist them; have them schedule a free consultation, download a whitepaper.
You can write content on the site of your partners and also have them write content on yours. This extends your authority and credibility beyond just posting on your website.
Otherwise, you can agree to link to each other’s blog posts whenever appropriate. Ensure that the content is relevant to prevent it appearing like a spam link. That can do more harm to your credibility than good.
Cross promotion is an excellent marketing tool that can help you build traffic and expand to a new audience without necessarily investing a lot of money in it. This can mean a big ROI for your firm.