The Art of Mastering Marketers

Bring the Most People to Your Store Using these Small Business Marketing Tips

There are over 600 million active Instagram users globally. This translates to the question how a small business can optimize it and make profits from this platform? As a matter of fact, Instagram s more than just a platform for sharing travel and family photos. Believe it or not, it is an effective way of doing your small business marketing and that is exactly what you will learn in the next lines.

Number 1. Instagram stories – if you are using Snapchat, then you certainly know how these stories work. These Instagram Stories are either series of photos or videos and they’re gone 1 day after it is created. You may make use of these stories to your advantage if you’re that smart. You can pack every story with some clever brandings and remember your job through your stories is to make your viewers entertained.

Number 2. Creativity – to build a business, it requires creativity and uniqueness and the ability to build something from nothing is your job to take. The thing is, business owners aren’t confident of themselves that they are creative. This is basically something that must be conquered by anyone who wish to use Instagram for their small business marketing.

If you do not feel creative, then how you’re going to be creative in coming up with marketing campaign on Instagram. Think of your business process and on how you can provide value with your service or product? You’ve got to exert effort on how you could engage your audience in the process by way of offering tutorials and even tips on how they could put your services or products to better use.

Number 3. Source from your audience – Instagram is basically a well of opportunity and people love to be featured on different Instagram profiles. This is something that you must take advantage when working on your small business marketing. One simple yet very effective way of filling in your page with awesome contents is by creating video or photo contest. Consider doing at least once in a month and see how fast your reach grows and your brand is shared among others.

Number 4. Silent movies on Instagram for small business – the interest and attention of your audience on Instagram can be captured by your business by using well-shot, short videos. When people browse on IG, they not necessarily do so with their headphones on so don’t worry too much on sound quality.

See the impact it will bring on your small business marketing once you learn how to do this.

Integrating these tips to your small business marketing is a must if you have just opened up your business recently.